Complete Launch Package

The first step is to click that big old “BOOK NOW” button and choose a time for your Support Planning Call.

The purpose of the Support Planning Call is to see if we’re a good fit for your team, and make sure we’re able to complete the work for you on your preferred timeline.

We do fill up, so starting this part of the process well in advance is a good idea – you can pay a deposit now to secure your spot, even if your launch is more than 3 months away.

Once you’ve booked your call, we’ll send you a questionnaire that will help us learn more about your offer and timeline.

If we decide to work together, we’ll ask you to book a time for a deep dive Strategy Call, and send over a Branding and Marketing Background workbook for you to fill out with all the information we’re going to need to help you plan out your launch collateral.

When we decide to work together, we’ll send you your deposit invoice, contract, and a detailed Welcome Email that outlines exactly how we’re going to work together.  

If you’ve never worked with a designer before (or if you’ve had bad experiences in the past), this will help set up what the expectations are and how we can best communicate with each other to make sure everything runs seamlessly!

If you have questions about how things work, or want to clarify anything about the timeline, this is a great time to ask!

During your Deep Dive Strategy Call, we’ll review your Branding and Marketing Background workbook together, and fill in any gaps.

We’ll discuss all the required collateral and come up with a plan for your Focused Freebie and all your graphics and pages.

We’ll discuss deadlines and due dates for each stage of the process, how revisions work, and what I need from you at what points in order to keep things moving.

We’ll mock up rough concepts for your pages and graphics.

This process helps us make sure we’re all on the same page with your branding and the desired “look” for your content.

We’ll require sign-off on the approved concepts before moving on to Phase Two.

While we’re tinkering with design concepts behind the scenes, you’ll be writing the bulk of your content for your sales page, landing page, thank-you pages, focused freebie, and social media graphics. 

We’ll share suggestions for formatting and layout, and help with tweaking your copy to get it sounding fabulous.

If you work with a copywriter, we’ll collaborate directly with them as needed to make sure we get what we need and they get to stick to what they do best.

The first thing we usually tackle is your main sales page.

Figuring out the design details for this longer page will naturally inform the rest of your web design and graphics.

During this phase we’ll send you proposed page(s) for review and comments.

You’ll be given time to carefully review and provide detailed feedback during two rounds of revisions, while we make tweaks and changes to get it just right.

Once the sales page is approved, we’ll move on to landing and thank-you pages, using a similar process.

Once we have the web design squared away, we’ll move on to social media graphics.

First we’ll send you proposed graphics to review and approve, and then you’ll provide your feedback in two rounds of revisions so you end up with graphics you looooove and are proud and excited to share.

Standard graphics include banners and promotional images for your freebie (that can be used for paid ads or posted directly to your feeds), and “Coming Soon”, “Cart Open”, “Cart Closing”, and “Cart Closed” banners and images for your main paid offer.

If your product(s) are evergreen without a cart open/closed period, we’re happy to provide seasonal graphics or other variations instead.

Once everything is completed, we’ve done all the revisions and it’s getting closer to launch time, we’ll have one final call to review the full package and make sure you’re happy with the end product.

At this point you’ll have one last chance to request tweaks and changes to the content we’ve created together.

Once we’re all satisfied, we’ll ask for final sign-off.  

After final sign-off, we’ll take a week to package up and deliver your collateral.

This includes file management, cleaning up and organizing your new pages on the back end of your site, exporting and packaging graphics at the correct sizes for your social media platforms, transferring ownership of files, and just generally leaving things shipshape so you and your team can find everything easily going forward.

We’ll also give you a tour of your files, and make sure you know how to update and make tweaks to your pages as needed.

If you need ongoing support and maintenance help, we’ll chat with you about your options to keep us onboard.

Finally, we’ll toast you and your launch, and wish you soooo much luck as you start using all your new content!