Want to connect with more of the right clients in your online business?
START BUILDING YOUR BRANDWhether or not you think you have (or need) a brand, everything you create and share says something about you – what you value, who you serve, and what you have to offer the world.
These impressions add up to tell a story.
Branding is all about telling the right story to the right people, so your business can grow in the right direction!
The first step is getting super clear on who your ideal client is, and what you want to say to them – your VISION and VALUES as a business.
The next step towards visibility (and ultimately sales) is choosing colours and fonts to represent those values and vision on your website and on social media.
The combination of a clear message and the visual package that backs it up is your brand.
I’m Natalie deGoey!
I’m a brand strategist and graphic design fairy godmother for online entrepreneurs.
There’s nothing like that moment when a client connects with their vision and values, and the visuals start coming together to tell their story… it’s my favourite part of being a designer.
But not everyone’s business is ready for a full-service brand strategist.
Sometimes you’re just trying to pull something together so you can get visible and get your first few clients!
This DIY Basic Brand Kit course was developed to help entrepreneurs like you develop an amazing brand without a designer.
A brand that gives a sense of who you are and what you have to share with the world
A brand that reflects your values (and your clients’ too)
A brand that helps you create gorgeous social media and website graphics that tell a cohesive story across all your platforms
This isn’t a kit that’s put together for you by a graphic designer who only sort of knows about what you do.
This is your own brand, and it’s going to grow with you and change with you as your business grows and changes.
What will you have at the end of your Basic Brand Kit course?
A BRAND CONCEPT
A living document that describes your ideal client, vision and values.
A MOOD BOARD
A visual reminder of what your brand is all about and how you want your clients to feel.
BRAND GUIDELINES
A one-page pdf to share with your team as your business grows.
SEARCH TERMS
A custom list of words and phrases to help you find the perfect stock photos, every time.
BUT MOST OF ALL...
CLARITY
The ability to move forward with all the other important decisions in your business.
And here’s how you’re going to get there…
… even if you “don’t have a creative bone in your body”!
MODULE ONE: ANALYZE
Check in with your current brand (whether you think you have one or not).
What’s working and what isn’t?
Where are you showing up that you may not have thought of?
MODULE TWO: REFLECT
Fill out your Branding and Marketing Background workbook with information about you, your products or services, and your ideal client.
Define your brand values and unique vision.
MODULE THREE: COLLECT
Learn 3 simple tricks for finding inspiration online.
Build a database of concept images that communicate the values uncovered in Module 2.
MODULE FOUR: REFINE
Learn my favourite hacks to help anyone think like a designer.
Refine the images collected in Module 3 into a brand concept and mood board that tells a unique and powerful story about your brand (no archetypes or pre-defined “styles” here!).
MODULE FIVE: CHOOSE
Use your newly developed concept to ditch uncertainty and make clear and confident decisions about your colours and fonts.
MODULE SIX: CREATE
Choose from the included templates to create a single page Brand Guidelines document that you can return to again and again, and share with your team as you build your business.
So let’s talk value, shall we?
A comprehensive brand strategy from a mid-level marketing firm can cost anywhere from $5000 to $50,000+…
OR
Basic Branding from a graphic designer tends to be between $1000 and $10,000…
Ouch.
That’s a minimum of $4500 and a maximum of $50,000+
Templates for mood boards and brand guidelines are inexpensive (or even free), but then you have to decide what to put on them…
And I think we both know that if you could do this without help, you’d have done it by now!
That’s where your Basic Brand Kit course comes in.
This is the happy medium between hiring a full-service pro and fumbling in the dark with freebie after freebie that doesn’t quite get you there
And because you’re doing most of the heavy lifting, with step by step videos to guide you (I swear even my toddler could do this, we make it so easy!)
You’re going to be able to build an amazing brand that you’ll be proud to show off, all. by. your. self, for a fraction of the cost of the big guns.
Your price for the Basic Brand Kit DIY Course is only:
$297
$197USD*
COMMON QUESTIONS ABOUT BASIC BRAND KIT
Are you sure I can DIY my branding?? I'm really not good at this stuff... at all....
Yes.
The Basic Brand Kit course is designed to lead you step by step through the process of uncovering the ideal branding for your audience – based on your values and the values of your ideal client. It’s going to help you figure out who your ideal client is, and it’s going to help you streamline the process of choosing colors and fonts, a mood and a vibe that represent your brand and that are going to deliver the message that you want to be delivering to your clients.
I believe strongly that anyone can do this work if they really sit down with the right tools and dig deep into why they do what they do and who they’re doing it for.
You do not need a graphic design degree or any kind of artistic background or creative talent to follow the steps and end up with a beautiful result.
Is there anyone who is NOT a good fit for this course?
You may not be a good fit for this course if you have enough current clients that you are struggling to find time to work on your business. (If this is the case, you’re ready to hire a designer or brand strategist to do this for you).
You also may not be a good fit for this course if you already have a gorgeous brand, and actually just need to start building your team so you can get more consistent about using it to create content.
Lastly, you may not be a good fit for this course if you don’t yet know how you want to help people in your business. If you don’t have products or services in mind, you’ll find it difficult to move forward with all the decisions required to build your brand.
If I purchase during the pre-sale, when will I get access to the course?
You’ll get access to the worksheets for the first two modules immediately, so you can get started on all the background work and analysis of your current brand.
Then, you’ll get access to the remaining content and any bonuses or extras when the course officially launches in early 2020.
Watch your email for notification when the new content is ready!
I have a coupon code - how do I use it?
When you click one of the big pink buttons to purchase the Basic Brand Kit course, you’ll find a space for your discount code on the checkout page.
If you have any difficulty applying your discount, please send us an email at hello@ndgcreative.com and we’ll get you sorted out!
How long will I have access to the Basic Brand Kit course materials?
Your one-time payment for the Basic Brand Kit course gives you access to all of the course materials plus any updates or improvements for the lifetime of the program!
If we decide to close the course in the future, you’ll receive a downloadable copy of all the original videos and workbooks to continue using indefinitely.
Can I share this course with my team?
If you have team members who are directly involved with helping you build your new brand, we’re happy for you to give them access to the content.
Please don’t share login information or downloaded content with anyone outside of your team.
If you have friends or colleagues who are interested in the Basic Brand Kit, send us an email at hello@ndgcreative.com and we’ll set you up with a referral code they can use for a discounted price!
