The Two Email Welcome Sequences I Use in My Business

If you’re anything like the other solopreneurs I work with, your email welcome series is one of the things that trips you up the most when creating a new lead magnet or sales funnel.

What do I email these people once I have their attention??

If this is a question you have asked, you are not alone.

I’ve put together two different sequences that I personally use in my business, that I have compiled from years of studying other experts’ sequences.  You’re going to need to follow the data in your own business and tweak and test these as your audience grows.  Unfortunately, there is no magic bullet or “one right answer” (and if someone told you there is, they’re trying to sell you something… haha)!

Hopefully, these give you somewhere to start!

EMAIL WELCOME SEQUENCE A. – WHEN YOU’RE LAUNCHING A PAID PRODUCT OR SERVICE

This email welcome sequence is for people who are using their opt-in to funnel people directly into a paid product or service.  Use it when you are list-building prior to a big launch, or when you have a low-priced evergreen offer that ties in nicely with the opt-in topic.

EMAIL ONE: Immediately After Opting In

Confirmation and link to free download.  Make sure to say “thank you” for joining your list!

EMAIL TWO: Two Days Later

Check-in.  “How’s it going?” Another copy of the download just in case. A brief explanation of how valuable using your freebie is to them and encouraging them to give it a go.

EMAIL THREE: Two Days after Email Two

Introduce yourself!  Recycle some content from your “About Me” page.  Remind them how they got on your list and what they can expect from being there.

EMAIL FOUR: Two Days after Email Three

Information: Give them some valuable info (maybe recycle a blog post?) and make sure that within the copy you mention (and link to) your paid product without giving a hard pitch.  The point of this email should be INFORMATION that helps remove one or more obstacles to purchasing.  Think about what they need to know before they feel ready to buy.  You could include a P.S. that mentions your product, too.  “P.S. Did you know I sell this thing?  More on that later…”

EMAIL FIVE: Two Days after Email Four

Desire/Action: This email is all about letting them know why YOU are the right person to solve their problem, and how much they will be missing out if they don’t buy from you. You could include some testimonials or a story about a client that had huge success from working with you.  This email can include a hard pitch for your paid product or offering.  “If this sounds like what you want, here’s a link to buy it.”

EMAIL SIX: Two Days after Email Five

Information: Give them some more valuable info (maybe recycle a blog post?) and make sure that within the copy you mention (and link to) your paid product without giving a hard pitch.  Think about removing more obstacles to purchasing.  What else do they need to know about your work or their problem? No pitch in this one.  Give them a little breather.

EMAIL SEVEN: Two Days after Email Six

Desire/Action: Remind them why they need your thing.  Focus on their problems/pain points and how they will feel after they have worked with you/bought your thing.  Use their words, and really dig into the emotions and values.  How are you going to save them time, make them money, or help them feel that they belong?  Don’t be shy.  Your thing ROCKS and they deserve to know about it!

EMAIL WELCOME SEQUENCE B. – WHEN YOU AREN’T LAUNCHING A PAID PRODUCT OR SERVICE

Use this email welcome sequence if you are just list-building for the sake of list-building, and want to welcome people in, let them know what you do, and nurture them for future sales.

EMAIL ONE: Immediately After Opting In

Confirmation and link to free download.  Make sure to say “thank you” for joining your list!

EMAIL TWO: Two Days Later

Check-in.  “How’s it going?” Another copy of the download just in case. A brief explanation of how valuable using your freebie is to them and encouraging them to give it a go.

EMAIL THREE: Two Days after Email Two

Introduce yourself!  Recycle some content from your “About Me” page.  Remind them how they got on your list and what they can expect from being there.
At this point, you should bump them onto your regular list, and they will start getting your usual newsletter or blog post emails.

EMAIL FOUR: One Month Later

Remind them how they got on your list. Let them know how you work with people in case they haven’t figured it out yet.  Ask them if the freebie they downloaded provided the value they were looking for, and if not, what feedback do they have? Tell them to hit reply and ask you anything.  Anything to engage them in a conversation.

EMAIL FIVE: One Month after Email Four

Remind them how they got on your list. Let them know how you work with people in case they haven’t figured it out yet.  Ask them about their business.  Get more info from them to help you get to know what they need.  Anything to engage them in a conversation.

EMAIL SIX: One Month after Email Five

Remind them how you work with people and how you can help them.  Tell them to hit reply and ask you anything.  Anything to engage them in a conversation.

AND THAT’S IT!

No magic, just a bit of work, and recycling some old content, and then testing and tweaking your welcome sequence based on how your audience responds!